‘The Latin Alternative’ is co-hosted by two of the genre’s leading experts, Josh Norek (co-founder of the Latin Alternative Music Conference, former VP of Nacional Records, and president of music royalties collection firm Regalías Digitales) and Ernesto Lechner (contributing writer for the LA Times and author of the book ‘Rock en Español: The Latin Alternative Rock Explosion’). ‘The Latin Alternative’ features a mix of high profile artist interviews and the latest new music; Among the artists to appear on the show in recent years are such Grammy and Latin Grammy-winning acts as Natalia Lafourcade, Los Lobos, Jorge Drexler, Cimafunk, Bomba Estereo, Eddie Palmieri, Calle 13, Café Tacvba, Los Amigos Invisibles, Ana Tijoux, Alex Cuba, Ozomatli and Jaguares.
The show now airs on more than 55 radio stations in the United States, as well as affiliates in Mexico, Panama and Colombia.
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